by Pat Iyer | Aug 11, 2022 | Blog, Book writing
What is a short book? And how long should it be? Thirty years ago, you would have had no trouble answering that question. A book was an oblong physical object that had either hard covers and a dust jacket or was a paperback. You turned the pages with your hand. That...
by Pat Iyer | Apr 14, 2022 | Blog, Book writing
“What will my reader get from my how to book?” Don’t begin writing your book without answering this question. If you’re writing a how-to nonfiction book, you’re not writing to entertain your readers. They’re looking for information. They want answers to...
by Pat Iyer | Mar 24, 2022 | Blog, Book writing, Ghostwriting
Many beginning writers make one mistake that dooms their books to failure. The don’t write with their own voice. They avoid putting themselves into their writing, thinking that an objective, personality-free tone will make them sound more professional. Instead,...
by Pat Iyer | Dec 24, 2021 | Blog, Book writing, Podcast, Writing process, Writing Style
Doug Lawrence, former member of the Royal Canadian Mounted Police, now works as a mentor. He describes the rewards of that work as “seeing somebody grow as a person, first and foremost, growing as a person having that belief in themselves and,...
by Pat Iyer | Dec 18, 2021 | Blog, Book Marketing, Book writing, Podcast
We all know people who are habitually negative and who use their life experiences to prove that life is unfair to them. The highly successful business and publishing history of Mj Callaway provides a powerful antidote to these “naysayers.” MJ, motivational...
by Pat Iyer | Dec 10, 2021 | Blog, Book Marketing, Book writing, Podcast
The U. S. job market has never experienced a greater degree of upheaval. Companies and retail businesses are desperate for employees, but workers are far from desperate to return to dead-end positions. Steve Cadigan who has spent 35 years in...
