Pat Iyer’s Blog

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Blogging and Relationship Marketing: Perfect Together

Blogging and Relationship Marketing: Perfect Together

If you are a beginning blogger, you may mainly be concerned with getting posts written. As you gain confidence, learn to think of blogging as a vehicle for relationship marketing. They go together. Blogging shows your expertise – you’re connecting with your readers...

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Why You Need Beta Readers and How to Find Them

Why You Need Beta Readers and How to Find Them

You need to trust yourself to write your book. However, you are not the best person to critique it after a certain point. When you think you’ve gone as far as possible in reading and revising it, you will benefit from having it read from a fresh perspective. This is...

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Does Fear of Rejection Interfere with Your Writing?

Does Fear of Rejection Interfere with Your Writing?

Take heart; you’re not alone. Many of us have a fear of rejection. If you were to ask any cross-section of writers what they most feared when it came to their work, they would probably say they feared rejection. This shouldn’t surprise you. From the person afraid to...

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Direct Quotes in Non-Fiction: Do it Right

Direct Quotes in Non-Fiction: Do it Right

You may be thinking that direct quotes belong exclusively in fiction. The truth is that you read either dialogue or direct quotes in non-fiction all the time—from news articles to blogs to books. Here’s an example from the CNN website. South Bend mayor and...

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Meet Blogging Deadlines: 5 Step Process

Meet Blogging Deadlines: 5 Step Process

An actively updated blog does wonders for your search engine optimization. Recently I attended a conference of women entrepreneurs. Of the approximately 75 people present, about one third of them had blogs. Only two people in the room, including me, blogged once a...

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Book Cover: How You are Judged

Book Cover: How You are Judged

Whether people are browsing on Amazon or another bookselling platform or in their local bookstore, a book’s cover is the first element to attract them. That’s why a good book cover is vital to your book’s selling success. Whether you are self-publishing a book or...

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Put Your Writing on a Diet

Put Your Writing on a Diet

Is there fat you can trim from your writing? Is it time to put your writing on a diet? Deleting redundant phrases makes your writing more professional. I wish I could say that one of the most dramatic signs of amateurish writing is using redundant phrases....

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