by Pat Iyer | Feb 9, 2023 | Blog, Book writing, Business Writing
When you write a book about your business, it could be the best way you spend your advertising money. Twenty-odd years ago I stayed for the first time at a Marriot hotel. A book sat on the desk in the room, entitled The Spirit to Serve Marriott’s Way. The title...
by Pat Iyer | Feb 2, 2023 | Blog, Book writing
You’ve written or you’re writing a book. When it comes to promoting your work, you feel lost. Did you know that when you write for magazines, you increase your visibility and may have greater book sales? And if you feel stalled about completing your book, sliding in...
by Pat Iyer | Jan 26, 2023 | Blog, Business Writing, Writing Style
There is no way to avoid having to write effective emails. Are you using powerful language? Let me give you an example of what not to do. Whenever I edit the transcript of a podcast, I search for the phrase, “You know.” A search of a 30-minute podcast yielded 80...
by Pat Iyer | Jan 19, 2023 | Blog, Business Writing, Writing Skills
I’m sure you’ve had the experience of listening to someone give a speech or presentation and found yourself losing interest. The subject may interest you; it may be one you want to know more about, but you can’t keep your attention on the speaker. The same thing...
by Pat Iyer | Jan 12, 2023 | Blog, Book writing, Writing process
Are you looking for writing tips for a general “all about book? “The first thing you need to know is that it can’t be too general. Actually, the worst mistake you could make would be presenting a generic overview and leaving it at that. I have a...
