Book Marketing: 10 Ways to Sell More Copies

Book Marketing: 10 Ways to Sell More Copies

Here’s a big fear we all have when it comes to writing a book: What if no one buys it? Book marketing answers that fear. While having a small number of sales is always possible, with a little planning and advanced buzz, it’s highly unlikely. The key is to get others...
Create A Compelling First Line

Create A Compelling First Line

You’ve written an engaging headline, and now your reader is intrigued – and willing to give a bit more time to reading your blog before leaving. After the headline, your compelling first line is your second chance to grab your readers’ attention. If you pull...
Write a Book About Your Business

Write a Book About Your Business

When you write a book about your business, it could be the best way you spend your advertising money. Twenty-odd years ago I stayed for the first time at a Marriot hotel. A book sat on the desk in the room, entitled The Spirit to Serve Marriott’s Way. The title...