by Pat Iyer | Sep 12, 2019 | Blog, Video, Writing Skills
Many features can make or break the power of headlines to draw in a reader. Length Matters Google usually displays 50-60 characters of a headline, so, regardless of a headline’s length, the beginning needs to be compelling. In general, for English-language headlines,...
by Pat Iyer | Aug 23, 2019 | Blog, Grammar, Writing Skills
She Lost a Job Opportunity Because of Punctuation Errors I know this because she lost a job with me. I looked at countless resumes when I had my own business. The moment I saw a typographical error, grammatical mistake, or punctuation error, I stopped reading. Do you...
by Pat Iyer | Jul 10, 2019 | Blog, Editing, Video, Writing Skills
Talk about concise writing – it does not get any briefer. Today I saw an ad that popped up to the right of a YouTube video I was watching. It caught my eye because it was so concise. It read: New Need Now And the name of the product. In the world of writing,...
by Pat Iyer | Jun 12, 2019 | Blog, Writing Skills
Is a cow an “it”? What is the correct use of that? In order to answer these questions, I need to address a related grammatical question about the use of that. Is a Human a “That”? In the course of editing manuscripts, I began to notice that people seemed to be...
by Pat Iyer | May 15, 2019 | Blog, Writing Skills
A homophone is a word that sounds the same as another word but has a different meaning. Note that some of the word pairs aren’t pure homophones, such as lose and loose. I include them because they’re close enough to get easily confused. Lose/loose “Lose” is a verb...
by Pat Iyer | May 1, 2019 | Blog, Grammar, Writing Skills
A comma may be a little squiggle, but it does a lot for your writing. It adds meaning, clarity, elegance, and, in some cases, beauty to your writing. Its absence can bore or confuse the reader. Comma usage is loaded with rules, and it’s a good idea to study them....
