by Pat Iyer | Aug 11, 2020 | Blog, Book writing, Podcast, Writing Skills
An author who discovers new ways to experience different aspects of the world can change your life. Marc Haine, author of Lights Camera Action has created an original and practical way to understand and change how we do business. Why this title? Read on, and learn how...
by Pat Iyer | Apr 30, 2020 | Blog, Book writing, Writing Skills
Writing a book stimulates your creativity. How often have you thought to yourself, “I’m not creative?” Have you marveled at the creativity of young children playing, wondering where on earth they come up with these crazy ideas? Creativity doesn’t disappear completely...
by Pat Iyer | Mar 20, 2020 | Blog, Podcast, Writing Skills, Writing Style
You’ve probably heard the phrase, “Location, location, location” in reference to buying or renting real estate. The concept of location also applies to an article or book. The prime real estate is the headline and the line that follows it. I know you are familiar with...
by Pat Iyer | Jan 9, 2020 | Blog, Writing Skills
You may be thinking that direct quotes belong exclusively in fiction. The truth is that you read either dialogue or direct quotes in non-fiction all the time—from news articles to blogs to books. Here’s an example from the CNN website. South Bend mayor and...
by Pat Iyer | Dec 12, 2019 | Blog, Writing Skills
Is there fat you can trim from your writing? Is it time to put your writing on a diet? Deleting redundant phrases makes your writing more professional. I wish I could say that one of the most dramatic signs of amateurish writing is using redundant phrases....
by Pat Iyer | Oct 30, 2019 | Blog, Writing Skills
As any driver knows, when you change lanes, you’re supposed to signal your intention to do so in order to warn drivers behind you. This helps to prevent accidents. Do you signal your intentions when you use we versus you? I’ve noticed that speakers and writers often...
