Pat Iyer’s Blog
Book Writing
Write a Book About Your Business
When you write a book about your business, it could be the best way you spend your advertising money. Twenty-odd years ago I stayed for the first time at a Marriot hotel. A book sat on the desk in the room, entitled The Spirit to Serve Marriott’s Way. The title...
Write for Magazines to Promote Your Book
You’ve written or you’re writing a book. When it comes to promoting your work, you feel lost. Did you know that when you write for magazines, you increase your visibility and may have greater book sales? And if you feel stalled about completing your book, sliding in...
Writing Tips for “All About” Books
Are you looking for writing tips for a general “all about book? "The first thing you need to know is that it can’t be too general. Actually, the worst mistake you could make would be presenting a generic overview and leaving it at that. I have a colleague who...
The Fear of Never Finishing Your Book
The fear of never finishing your book is more common than you may realize. This can happen to any writer, and it can occur at any stage of your writing. If you feel that you can’t get through it, the most important thing to realize is that you’ve joined a...
How to Price Your Kindle Book
What is the best Kindle pricing range? To answer how to price your Kindle book, first ask yourself, "Am I more interested cash sales or gaining exposure/subscribers?" When to Offer Your Book for Free If your goal is to use your Kindle eBook to attract subscribers to...
Short Books, Short Reads – Easy to Complete
What is a short book? And how long should it be? Thirty years ago, you would have had no trouble answering that question. A book was an oblong physical object that had either hard covers and a dust jacket or was a paperback. You turned the pages with your hand. That...
How to Define the Benefits of Your How To Book
"What will my reader get from my how to book?" Don’t begin writing your book without answering this question. If you’re writing a how-to nonfiction book, you’re not writing to entertain your readers. They’re looking for information. They want answers to their...
Write With Your Own Voice
Many beginning writers make one mistake that dooms their books to failure. The don't write with their own voice. They avoid putting themselves into their writing, thinking that an objective, personality-free tone will make them sound more professional. Instead, they...
89 Reaching People Through Your Books – Doug Lawrence
Doug Lawrence, former member of the Royal Canadian Mounted Police, now works as a mentor. He describes the rewards of that work as “seeing somebody grow as a person, first and foremost, growing as a person having that…
88 Spin Off Business from a Book – Mj Callaway
We all know people who are habitually negative and who use their life experiences to prove that life is unfair to them. The highly successful business and publishing history of Mj Callaway provides …
Recent Posts
Writer’s Block and Childhood Red Ink
Do you remember the first time you shared something you wrote? Maybe it was an elementary school assignment. Perhaps it …Read More »
Five-Minute Formula for Writing a Book
If you’re a busy professional—an LNC, physician, attorney, or speaker—you’ve likely considered writing a book. Maybe you’ve even started one. …Read More »
Are You a Highly Skilled Professional Struggling to Start Your Book?
Are you a highly skilled professional struggling to start your book? Attorneys, physicians, legal nurse consultants, and public speakers often operate …Read More »
No time to write
Did you know “no time to write” is a myth when it comes to writing your book—and you can still …Read More »
Fear of Criticism—The Silent Roadblock for Aspiring Authors
You’ve likely built a career that demands confidence—testifying in depositions, diagnosing patients, analyzing legal records, or commanding attention from an …Read More »