Pat Iyer’s Blog
Book Writing
The Fear of Never Finishing Your Book
The fear of never finishing your book is more common than you may realize. This can happen to any writer, and it can occur at any stage of your writing. If you feel that you can’t get through it, the most important thing to realize is that you’ve joined a...
How to Price Your Kindle Book
What is the best Kindle pricing range? To answer how to price your Kindle book, first ask yourself, "Am I more interested cash sales or gaining exposure/subscribers?" When to Offer Your Book for Free If your goal is to use your Kindle eBook to attract subscribers to...
Short Books, Short Reads – Easy to Complete
What is a short book? And how long should it be? Thirty years ago, you would have had no trouble answering that question. A book was an oblong physical object that had either hard covers and a dust jacket or was a paperback. You turned the pages with your hand. That...
How to Define the Benefits of Your How To Book
"What will my reader get from my how to book?" Don’t begin writing your book without answering this question. If you’re writing a how-to nonfiction book, you’re not writing to entertain your readers. They’re looking for information. They want answers to their...
Write With Your Own Voice
Many beginning writers make one mistake that dooms their books to failure. The don't write with their own voice. They avoid putting themselves into their writing, thinking that an objective, personality-free tone will make them sound more professional. Instead, they...
89 Reaching People Through Your Books – Doug Lawrence
Doug Lawrence, former member of the Royal Canadian Mounted Police, now works as a mentor. He describes the rewards of that work as “seeing somebody grow as a person, first and foremost, growing as a person having that…
88 Spin Off Business from a Book – Mj Callaway
We all know people who are habitually negative and who use their life experiences to prove that life is unfair to them. The highly successful business and publishing history of Mj Callaway provides …
87 The Great Resignation and Why That’s Happening – Steve Cadigan
The U. S. job market has never experienced a greater degree of upheaval. Companies and retail businesses are desperate for employees, but workers are far from desperate to return to dead-end positions.
86 Selling Your Business – Michelle Seiler Tucker
When you’re about to go on a trip, you key your destination into your GPS. Many people who start businesses, though, don’t think about their ultimate destination.
85 Driving Book Sales – Chris Cheetham West
Although the Internet has been around for a while now, those in charge of advertising and marketing continue to face challenges in terms of adapting their approaches to a new medium. Some of these challenges come from the huge difference between, for example, print...
Recent Posts
No time to write
Did you know “no time to write is a myth when it comes to writing your book—and you can still …Read More »
Fear of Criticism—The Silent Roadblock for Aspiring Authors
You’ve likely built a career that demands confidence—testifying in depositions, diagnosing patients, analyzing legal records, or commanding attention from an …Read More »
The Art of Editing: Refining Your Written Work
As a writer, you’ve invested considerable time and effort in crafting your document, be it a report, speech, newsletter, or …Read More »
Make the Most of Your Writing Time
One of the most frequent complaints of my writing students and clients is “I don’t have enough time. How do …Read More »
Inner Critic or Inner Guide: Who is Talking
At any stage of my writing, I may hear an inner critic, a voice that says things like, “No, that …Read More »