Pat Iyer’s Blog
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The Fear of Never Finishing Your Book
The fear of never finishing your book is more common than you may realize. This can happen to any writer, and it can occur at any stage of your writing. If you feel that you can’t get through it, the most important thing to realize is that you’ve joined a...
How to Engage with Clients Through a Newsletter
As distinct from blog posts, which run 500-800 words in length, a newsletter gives you the opportunity to expand your views on a subject. They also allow you to include more than one subject and to use design features with greater creativity. With a newsletter, you...
Write a Business Plan That Will Improve Your Business
Do you feel that your business is stagnating? Or are you reeling from changes? For example, look at what happened to Twitter after Elon Musk took over and changed the business plan. Massive layoffs and changes in the work culture sent people and advertisers reeling. I...
How Often Should You Send an Email Newsletter
I stared at boxes of printed newsletters and questioned my commitment to printed newsletters. Was this worth the expense? Should I send an email newsletter instead? And if so, how often? I'll share with you why I switched from a printed to a digital newsletter and how...
The Company Memo as a Reflection of Company Culture
Good writing skills plus a good attitude make a good memo. The tone of the company memo is key. An Imaginary Case History Sean must send out a memo to the people on his team about low productivity among employees. The nature of that memo will depend a lot on the kind...
How to Price Your Kindle Book
What is the best Kindle pricing range? To answer how to price your Kindle book, first ask yourself, "Am I more interested cash sales or gaining exposure/subscribers?" When to Offer Your Book for Free If your goal is to use your Kindle eBook to attract subscribers to...
The Power of Reverse Outlining
In school, I remember a lot of time being devoted to teaching the skill of outlining. Teachers recommended it as the best way to form the foundation for an essay or term paper. The essay style I learned was highly structured. First came the Roman numerals, then the...
Book Design: An Inside Job
Writing Your Book is Only the First Step I’ve published nearly 60 books and had a role in designing many books I’ve ghostwritten and/or edited. From this experience, I know that the interior design of a book plays a huge role. It can even determine whether a reader...
You Need More Than a Critique Group
You’re probably familiar with the phrase, “I’m not an expert, but I know what I like.” This idea works fine for personal choices, but it can be a disaster in a writing critique group. If you’re a new writer who joins one for new writers, the odds are that no one will...
Instruction manuals – helpful or useless?
If Your Company Uses Instruction Manuals for Its Products, You Must Read This. Too many businesses don’t give enough attention to what may be their most important documents. Entering Appliance Hell I recently bought an appliance. (I’m not naming either the specific...
Recent Posts
The Art of Editing: Refining Your Written Work
As a writer, you’ve invested considerable time and effort in crafting your document, be it a report, speech, newsletter, or …Read More »
Make the Most of Your Writing Time
One of the most frequent complaints of my writing students and clients is “I don’t have enough time. How do …Read More »
Inner Critic or Inner Guide: Who is Talking
At any stage of my writing, I may hear an inner critic, a voice that says things like, “No, that …Read More »
What’s Your Type?
When I write about errors in manuscripts, I usually focus on punctuation, spelling, and grammar because those are my favorite …Read More »
Readers Make Better Writers
I always loved reading more than almost any other activity. It’s no coincidence that my siblings are also avid readers. …Read More »