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What Is the Em Dash, and Why Should You Care?

What Is the Em Dash, and Why Should You Care?

This is an em dash:  — It has the approximate width of a capital H. The poor em dash is  perhaps the most misunderstood and misused of all punctuation marks. Used well, it adds emphasis and precision to your writing. This form of punctuation is a newcomer to the world...

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How to Give Your Emails Power

How to Give Your Emails Power

Words That Give Your Emails Power Marketing emails need to quickly capture your reader's attention. Keep your power words short and simple to give your emails power. Three factors make certain words powerful. Usually, they’re short. Consider words like “Buy,” “Now,”...

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Keep it Short and Simple: The Tips Book

Keep it Short and Simple: The Tips Book

Those of us who remember a pre-Internet world may have grown up reading Reader’s Digest, whose basis was condensing information. It also had features like “Laughter is the Best Medicine” and “Life in These United States,” made up of humorous and inspirational...

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How to make a Memorable Blog

How to make a Memorable Blog

What Makes a Blog Memorable? Zappos.com has one of the most entertaining blogs I’ve seen on a corporate web site. Zapponians, as they call themselves, use photos, videos, and attention-attracting headlines combined with compelling stories. They’ve raised the blog to...

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How to Control Distractions when You Write

How to Control Distractions when You Write

Control distractions when you write You want to write, and you have a plan in mind. Experts have assured you that you need to practice discipline and block out areas of time during which you will only write. You know you need to control distractions. You look at your...

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Writing to Get Business podcast – Linley Baker

Writing to Get Business Podcast- Michael Nimetz

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