by Pat Iyer | Jul 7, 2022 | Blog, Writing Skills
With email inboxes getting ever more crowded, you must snag the attention of your reader – and quickly. First, they look at who sent them the email, and then, they look at the email subject line. Here are 5 attention-getting tactics for email subject lines. 1. The...
by Pat Iyer | Jun 30, 2022 | Blog, Writing Skills
Maybe writing isn’t your genius. Don’t let that stop you when you want to create content. As a ghostwriter, I’ve had people come to me, saying that they would love to write a book, but they can’t write. Sadly, they may blame themselves for what they perceive as a...
by Pat Iyer | Jun 24, 2022 | Blog, Blogging
Does your blog seem to be in hibernation? If so, these suggestions may return it to life. When you let a blog lie dormant, you miss marketing opportunities and become much less visible. I’ve been blogging since 2009. I’ve written thousands of blog posts...
by Pat Iyer | Jun 16, 2022 | Blog, Writing Style
Non-fiction writers, especially if they’re beginning writers, can make a critical mistake about what writing non-fiction demands. They may think, “This is going to be easier than writing fiction. I don’t have to worry about characters, plot development, description,...
by Pat Iyer | Jun 2, 2022 | Blog, Writing process
What is an irresistible hook? A hook is a compelling title or first sentence in an article or claim that pulls your ideal reader right in. Where are your irresistible hooks? Your hooks are in your stories. What is the story behind your business? What is the story...
