by Pat Iyer | Oct 28, 2026 | Blog, Publishing
How long does it take to self-publish a book? You can put one on Amazon in less than an hour, because the formatting takes a few minutes and the upload system walks you through each step. That’s the easy part. But a quickly formatted book may look amateurish and not...
by Pat Iyer | Oct 22, 2026 | Blog, Book Marketing, Publishing
You’ve labored over writing your book. You’ve breathed a sigh of relief that it is done. “Wow, that was a lot of work.” One of my clients said to me, “I’m done with the book. Now, can I start the next one?” Not so fast. Now the work begins. You’ve got to promote your...
by Pat Iyer | Oct 15, 2026 | Blog, Book Marketing
The room is teeming with people, who are milling around, meeting authors, and getting free copies of books. Yes, that was the scene when I served as ghostwriter for Greg Williams and we launched Body Language Secrets to Win More Negotiations in Manhattan at a C Suite...
by Pat Iyer | Oct 8, 2026 | Blog, Book writing, Writing process
She sat slumped in a wheelchair, staring back at the graduate students gathered around a table. Our psychology professor interviewed her about her injuries. Softly, she told a halting story of an abusive husband who habitually beat her. She never understood what would...
by Pat Iyer | Oct 1, 2026 | Blog, Book writing
You see an opportunity to contribute a chapter to a compilation book. It sounds exciting. Before you say yes, here’s what to consider. Yes, a chapter in a compilation book makes you a published author. And it can be a great way to lead you to the next step: a book of...
