by Pat Iyer | Mar 10, 2026 | Blogging, Publishing, Writing process
Many professionals treat email newsletters or ezines as a routine task. You send out a message, hopefully your subscribers read it, and then it fades into the digital background. The real opportunity lies in viewing ezines differently—not as one-time communications...
by Pat Iyer | Mar 4, 2026 | Blog, Editing, Writing process
When I handed back a proofreading exercise to a young lady who applied for an admin position in my company, I pointed out the words she had missed. She glared at me and indignantly said, “I don’t proofread. I use spell check.” I thought, “Then you are not the right...
by Pat Iyer | Feb 25, 2026 | Artificial Intelligence, Blog, Writing process
Artificial intelligence has entered the writing world quietly and quickly. Business owners are using AI tools like Claude, Perplexity and ChatGPT to draft blog posts, create emails, formulate social media posts, outline books, summarize research, generate headlines,...
by Pat Iyer | Dec 5, 2025 | Artificial Intelligence, Blog, Business Writing, Editing, Writing Style
AI-generated content simplifies content creation, for sure. I use it frequently. At this point in our assimilation of AI-created content, we are learning to spot the hallmarks that a computer wrote the content. When I spoke with a marketing manager of a law firm...
by Pat Iyer | Aug 19, 2025 | Blog, Book writing, Ghostwriting
When people say they don’t have time to write, it’s often because they don’t know how they’re spending their time. Is this something you struggle with? Track Your Time Try this: For one week, track your day in 15-minute increments. Write down everything—emailing,...
