by Pat Iyer | Apr 2, 2026 | Blog, Business Writing
A speaker delivered a presentation to a room of peers. It was detailed, filled with insights, and sparked a lively discussion. Encouraged, he turned the talk into a blog post and shared it with prospective clients. It fell flat. No emails, no calls, no invitations to...
by Pat Iyer | Mar 26, 2026 | Blog, Blogging, Writing Style
A potential client lands on your website, scans your services, and then pauses. Then they read a case study. They are not looking for a list of credentials. They are asking themselves a different question: Can this person really help me? This is where case studies...
by Pat Iyer | Mar 19, 2026 | Blog, Writing process
Sarah Jackson had just spent a day at an Atlantic City Casino when her bus pulled up to the curb. When she walked across the front of the bus to get to her car, a driver coming up beside the bus hit her hard enough to throw her onto the hood of the car, leaving a...
by Pat Iyer | Mar 10, 2026 | Blogging, Publishing, Writing process
Many professionals treat email newsletters or ezines as a routine task. You send out a message, hopefully your subscribers read it, and then it fades into the digital background. The real opportunity lies in viewing ezines differently—not as one-time communications...
by Pat Iyer | Mar 4, 2026 | Blog, Editing, Writing process
When I handed back a proofreading exercise to a young lady who applied for an admin position in my company, I pointed out the words she had missed. She glared at me and indignantly said, “I don’t proofread. I use spell check.” I thought, “Then you are not the right...
