Blog - Pat Iyer

51 Selling Half a Million Books Rob Kopman

Rob Kopman has made at least two million dollars developing a unique book: a thirty-minute version of the several-hours-long Jewish ceremony called a seder. He has been steadily selling The 30-Minute Seder for sixteen years, and his secret ingredient is highly...

You Can’t Afford to Have Racism in Your Company

One hundred years after the creation of the Aunt Jemima stereotype, one might hope that companies might have learned not to create racist images. Gucci dispelled this hope. During Black History Month in 2019, the Italian luxury brand for fashion and leather goods...

50 Nonprofit Businesses do not Mean No Profit Amber Wynn

Amber Wynn, who has over 30 years’ experience in the nonprofit sector, brings her passionate commitment to the importance of nonprofits to her work. This commitment led her to write four in a proposed series of thirteen e-books to help nonprofits overcome...

The Danger of Blogging

If you’ve read my latest book, 52 Writing Tips: Fast and Easy Ways to Polish Your Writing, you know that I devote one section to blogging, with several articles to help both novice and experienced bloggers. Why, then, would I describe blogging as dangerous? Done...

49 Creating Radical Value in a Business-to-Business World Mark Boundy

Successful business leaders are always looking for ways to increase not only sales, but more importantly, profits. Mark Boundy, who has a rich and varied background as a product manager, product marketing manager, and sales leader, organized what he’d learned into a...

48 From Book Idea to Launch John Saunders

John Saunders, formerly involved in sales and sales leadership on Wall Street, has very recently published The Optimizer: Building and Leading a Team of Serial Innovators. This blueprint for success is full of invaluable information about his book idea He describes in...

47 Body Mind Spirit Self-Care Primer for Busy Women Harriet Tubman Wright

Harriet Tubman Wright has a message for any woman who feels stuck in the role of caretaker: You can’t take care of others unless you take care of yourself first and your body mind spirit. Her business, “The Wright Resort, Your Soul Safari to Success,” focuses on...

Is there a book trapped in you?

According to surveys, up to 80 percent of Americans think they have a book in them. If you are one of the vast majority, you will have a book trapped in you. Consequently, if you can sit down and write a book, you’ve joined those few who will realize their dreams. The...

46 NLP, Sales, and Book Writing: Perfect Together Jeff Brandeis

Jeff Brandeis began his working life as an accountant, but his history shows his facility for choosing the less traveled—or at least less likely. He became involved in sales, learned neurolinguistic programming, and has written two books detailing the sales process...

Can Writing a Book Make You Rich?

Lucrative joint venture relationships can make you rich - depending on your project with your partner. I turned a $29.95 book into $8,000 with a JV partnership. Many people are surprised to discover one of the unintended or unexpected benefits of writing a book:...