Blog - Pat Iyer

81 Hybrid Publishing – Tips from a Publisher – Linda Stirling

Are you an author bewildered by the array of publishing opportunities? Should you submit to a big or medium-sized publisher? Self-publish? Or consider a hybrid publisher? Linda Stirling, founder and publisher at the Publishing Circle, as well as an author, answers...

80 Creating Cook Books -Felicia Slattery

Are you thinking about writing your first book? Do you want to switch your teaching and writing focus? Do you wonder how you can turn your passion into profit? This podcast is for you. From compilation books to cookbooks, with titles ranging from Kill the Elevator...

How to Trim Unnecessary Words

How can you trim unnecessary words and phrases? Some unnecessary words and phrases are meaningless; some are fillers; all are over-used. Let's expose these little demons. Truth Be Told Weak Truth be told, I wasn’t sure what to do next. Stronger I struggled over what...

79 How to Turn Articles into Books – Donna Blevins

Donna is 6’5” tall and a woman who both literally and figuratively stands out. Her height gave her the confidence to succeed in the male-dominated world of real estate, and her intuitive gifts enabled her to become a master player and teacher of poker. Poker helped...

Write a Book About Your Business

To write a book about your business could be the best way you spend your advertising money. Twenty-odd years ago I stayed for the first time at a Marriott hotel. A book sat on the desk in the room, entitled The Spirit to Serve Marriott’s Way. The title intrigued...

78 How to Pick Book Topics: Divot, not Pivot – Stephen Shapiro

If you’re a consultant or member of a C-suite, you take a different approach to writing a book than an academic or fiction writer. Your primary goals are to increase your business and to help your clients increase theirs. That means you need to see your book not as an...

Use Adverbs with Caution

I could have written “cautiously,” but I didn’t want to be guilty of using an adverb before I’d even begun the body of the blog post. I say “guilty” because adverb overuse is one of the cardinal errors of writing. What Is an Adverb? Adverbs provide additional...

77 Step by Step Process for Writing a book – David Avrin-Writing to Get Business Podcast

Perhaps the biggest challenge for someone who wants to write a book is how to begin. How do you choose a subject, and how do you manage to write the 40,000 or 50,000 words, which, even in these streamlined times, are needed? Here to break this down for you in easy,...

76 Are you guilty of business blather? Jerry McTigue-Writing to Get Business Podcast

Has your business gotten trapped in its own innerspeak? Are your communications with clients verbose and full of vague and confusing language? Do your website stats show that visitors are bailing out after 15 seconds? Your company may be suffering from Business...