Blog - Pat Iyer

72 Overcoming Perfectionism when Writing-DJ Eshelman-Writing to Get Business Podcast

As a writer, do you struggle with how much to assume your readers know? Are you a stubbornly independent person who doesn’t want help? Does perfectionism plague your attempts to write and publish? If any of these challenges ring true, you’ve come to the right place....

How to Give Your Emails Power

Words That Give Your Emails Power Marketing emails need to quickly capture your reader's attention. Keep your power words short and simple to give your emails power. Three factors make certain words powerful. Usually, they’re short. Consider words like “Buy,” “Now,”...

71 What Does it Mean to be Infertile?-Pam Rasheed-Writing to Get Business Podcast

While a common recommendation for would-be authors is, “Write what you know about,” the writing journey of Pamela Rasheed, MSN, RN, who specializes in infertility counseling demonstrates that you should also write what you care about. A friend’s advice to choose to...

Keep it Short and Simple: The Tips Book

Those of us who remember a pre-Internet world may have grown up reading Reader’s Digest, whose basis was condensing information. It also had features like “Laughter is the Best Medicine” and “Life in These United States,” made up of humorous and inspirational...

How to make a Memorable Blog

What Makes a Blog Memorable? Zappos.com has one of the most entertaining blogs I’ve seen on a corporate web site. Zapponians, as they call themselves, use photos, videos, and attention-attracting headlines combined with compelling stories. They’ve raised the blog to...

70 Open Up Your Root Chakra-Sheri Kaplan-Writing to Get Business Podcast

Self-promotion presents special challenges to those in the healing arts, but Sheri Kaplan, healer and spiritual transformational coach, has put together an integrated package of a short (20-page) book and a 20-minute consultation for a price that attracts potential...

69 How to Overcome a Last Minute Printing Crisis- John Morris-Writing to Get Business Podcast

As first an artist and now an author, Scotsman John Morris has successfully bypassed settling into a creative niche. His painting subject matter varies widely, and when he turned his focus to writing and publishing, he designed a book that’s strikingly original in...

How to Control Distractions when You Write

Control distractions when you write You want to write, and you have a plan in mind. Experts have assured you that you need to practice discipline and block out areas of time during which you will only write. You know you need to control distractions. You look at your...

Titles Can Make or Break Your Book Sales

Titles Can Make Your Book a Success - Or Not You’ve heard that you can’t judge a book by its cover. This isn’t true; people make decisions about whether to even pick up a book and look at it based on the cover. They make the same kinds of decisions based on the title....

68 Speed versus Velocity- Ron Karr-Writing to Get Business Podcast

The COVID epidemic has given many people a new urgency to live a purpose-driven life. Those who once had an “I’ll do it one of these days” mindset have had to confront the possibility that they have less time to realize their purposes than they’d thought. For Ron...