by Pat Iyer | Jan 19, 2023 | Blog, Business Writing, Writing Skills
I’m sure you’ve had the experience of listening to someone give a speech or presentation and found yourself losing interest. The subject may interest you; it may be one you want to know more about, but you can’t keep your attention on the speaker. The same thing...
by Pat Iyer | Sep 9, 2022 | Blog, Writing Skills
The buyer beware thinking is yielding to the need for the seller to take care to avoid unhappy clients. If you are a Latin speaker (who is?) you’d say caveat emptor. The phrase describes the concept in contract law that places the burden of due diligence on the...
by Pat Iyer | Aug 11, 2022 | Blog, Writing Skills
Do you know how to show off your expertise? Having a top-notch website is crucial. You might be the most brilliant business owner, but how will your market know it? Do you blog about your expertise? Do you share advice in a select group of private forums? Of course,...
by Pat Iyer | Jul 7, 2022 | Blog, Writing Skills
With email inboxes getting ever more crowded, you must snag the attention of your reader – and quickly. First, they look at who sent them the email, and then, they look at the email subject line. Here are 5 attention-getting tactics for email subject lines. 1. The...
by Pat Iyer | Jun 30, 2022 | Blog, Writing Skills
Maybe writing isn’t your genius. Don’t let that stop you when you want to create content. As a ghostwriter, I’ve had people come to me, saying that they would love to write a book, but they can’t write. Sadly, they may blame themselves for what they perceive as a...
by Pat Iyer | May 12, 2022 | Blog, Writing Skills
Do you know how to send out effective emails? You might bristle at the question. “Of course! I email all day long.” Have you changed your email techniques since the beginning of the pandemic? On a functional level, most businesses responded quickly to the...
