by Pat Iyer | Apr 9, 2026 | Blog, Blogging, Writing Style
A colleague once told me she had stopped writing blogs for her website altogether. Not because she lacked ideas—she had plenty—but because every time she tried to “optimize” a post, it started to sound stiff and unnatural. She felt like she was writing for a machine...
by Pat Iyer | Apr 2, 2026 | Blog, Business Writing
A speaker delivered a presentation to a room of peers. It was detailed, filled with insights, and sparked a lively discussion. Encouraged, he turned the talk into a blog post and shared it with prospective clients. It fell flat. No emails, no calls, no invitations to...
by Pat Iyer | Mar 26, 2026 | Blog, Blogging, Writing Style
A potential client lands on your website, scans your services, and then pauses. Then they read a case study. They are not looking for a list of credentials. They are asking themselves a different question: Can this person really help me? This is where case studies...
by Pat Iyer | Mar 19, 2026 | Blog, Writing process
Sarah Jackson had just spent a day at an Atlantic City Casino when her bus pulled up to the curb. When she walked across the front of the bus to get to her car, a driver coming up beside the bus hit her hard enough to throw her onto the hood of the car, leaving a...
by Pat Iyer | Mar 4, 2026 | Blog, Editing, Writing process
When I handed back a proofreading exercise to a young lady who applied for an admin position in my company, I pointed out the words she had missed. She glared at me and indignantly said, “I don’t proofread. I use spell check.” I thought, “Then you are not the right...
by Pat Iyer | Feb 25, 2026 | Artificial Intelligence, Blog, Writing process
Artificial intelligence has entered the writing world quietly and quickly. Business owners are using AI tools like Claude, Perplexity and ChatGPT to draft blog posts, create emails, formulate social media posts, outline books, summarize research, generate headlines,...
