Pat Iyer’s Blog

Book Writing

Write With Your Own Voice

Write With Your Own Voice

Many beginning writers make one mistake that dooms their books to failure. The don't write with their own voice. They avoid putting themselves into their writing, thinking that an objective, personality-free tone will make them sound more professional. Instead, they...

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85 Driving Book Sales – Chris Cheetham West

85 Driving Book Sales – Chris Cheetham West

Although the Internet has been around for a while now, those in charge of advertising and marketing continue to face challenges in terms of adapting their approaches to a new medium. Some of these challenges come from the huge difference between, for example, print...

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