Pat Iyer’s Blog
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Writing for Different Audiences: How to Adjust Your Tone
A speaker delivered a presentation to a room of peers. It was detailed, filled with insights, and sparked a lively discussion. Encouraged, he turned the talk into a blog post and shared it with prospective clients. It fell flat. No emails, no calls, no invitations to...
How to Use a Case Study in Your Blog to Build Credibility
A potential client lands on your website, scans your services, and then pauses. Then they read a case study. They are not looking for a list of credentials. They are asking themselves a different question: Can this person really help me? This is where case studies...
Turning Speaking Engagements Into Written Content
Sarah Jackson had just spent a day at an Atlantic City Casino when her bus pulled up to the curb. When she walked across the front of the bus to get to her car, a driver coming up beside the bus hit her hard enough to throw her onto the hood of the car, leaving a...
Email Newsletters as a Content Engine
Many professionals treat email newsletters or ezines as a routine task. You send out a message, hopefully your subscribers read it, and then it fades into the digital background. The real opportunity lies in viewing ezines differently—not as one-time communications...
Proofreading Strategies Beyond Spellcheck
When I handed back a proofreading exercise to a young lady who applied for an admin position in my company, I pointed out the words she had missed. She glared at me and indignantly said, “I don’t proofread. I use spell check.” I thought, “Then you are not the right...
The Ethics of Using AI in Professional Writing
Artificial intelligence has entered the writing world quietly and quickly. Business owners are using AI tools like Claude, Perplexity and ChatGPT to draft blog posts, create emails, formulate social media posts, outline books, summarize research, generate headlines,...
Editing AI-Generated Content: Tips for People
AI-generated content simplifies content creation, for sure. I use it frequently. At this point in our assimilation of AI-created content, we are learning to spot the hallmarks that a computer wrote the content. When I spoke with a marketing manager of a law firm...
No time to write? Where does your time go?
When people say they don’t have time to write, it’s often because they don’t know how they’re spending their time. Is this something you struggle with? Track Your Time Try this: For one week, track your day in 15-minute increments. Write down everything—emailing,...
The 81% Who Want to Write—but Don’t
Have you ever said, “One day I’ll write a book”? If so, you’re in very good company. According to surveys, 81% who want to write a book - don't. Fewer than 1% of Americans who want to write a book ever follow through. What’s stopping the rest? Not a lack of time. Not...
How to Write a Book Fast
For professionals who think writing a book takes years, Jan Spence’s story offers a surprising reality check. She wrote her book in two days. That is what I call how to write a book fast. Jan had long planned to write, but months slipped by. Then came the email: the...