by Pat Iyer | Sep 19, 2019 | Blog, Book writing, Video
You ask, “Write a book – me?” Are you wondering how to expand your business? Do you have a lot of expertise to share – which you know would help your audience? Has a major segment of the market shifted away from buying your services? Are you...
by Pat Iyer | Sep 12, 2019 | Blog, Video, Writing Skills
Many features can make or break the power of headlines to draw in a reader. Length Matters Google usually displays 50-60 characters of a headline, so, regardless of a headline’s length, the beginning needs to be compelling. In general, for English-language headlines,...
by Pat Iyer | Sep 6, 2019 | Blog, Book writing, Video
Perfectionism and its sidekick, procrastination, can not only strangle the life out of your writing but prevent it from ever seeing the light of day—i.e., the eyes of others. This is a sinister partnership. Imagine a writer named Julianne. All her life, she’s wanted...
by Pat Iyer | Aug 28, 2019 | Blog, Editing
Editing to remove bloat makes your writing leaner. Bloat occurs when one word makes another unnecessary. Adjectives can create bloat. I covered them in this post. This post presents tips on unnecessary pairings of words, which weaken your writing. Create lean writing...
by Pat Iyer | Aug 23, 2019 | Blog, Grammar, Writing Skills
She Lost a Job Opportunity Because of Punctuation Errors I know this because she lost a job with me. I looked at countless resumes when I had my own business. The moment I saw a typographical error, grammatical mistake, or punctuation error, I stopped reading. Do you...
