by Pat Iyer | Jul 23, 2021 | Blog, Book writing, Podcast, Writing process
While a common recommendation for would-be authors is, “Write what you know about,” the writing journey of Pamela Rasheed, MSN, RN, who specializes in infertility counseling demonstrates that you should also write what you care about. A friend’s advice to choose to...
by Pat Iyer | Jul 22, 2021 | Blog, Book writing
Those of us who remember a pre-Internet world may have grown up reading Reader’s Digest, whose basis was condensing information. It also had features like “Laughter is the Best Medicine” and “Life in These United States,” made up of humorous and inspirational...
by Pat Iyer | Jul 16, 2021 | Blog, Blogging
What Makes a Blog Memorable? Zappos.com has one of the most entertaining blogs I’ve seen on a corporate web site. Zapponians, as they call themselves, use photos, videos, and attention-attracting headlines combined with compelling stories. They’ve raised the blog to...
by Pat Iyer | Jul 16, 2021 | Blog, Book writing, Podcast, Writing process
Self-promotion presents special challenges to those in the healing arts, but Sheri Kaplan, healer and spiritual transformational coach, has put together an integrated package of a short (20-page) book and a 20-minute consultation for a price that attracts potential...
by Pat Iyer | Jul 12, 2021 | Blog, Podcast, Publishing, Writing process
As first an artist and now an author, Scotsman John Morris has successfully bypassed settling into a creative niche. His painting subject matter varies widely, and when he turned his focus to writing and publishing, he designed a book that’s strikingly original in...