by Pat Iyer | Apr 21, 2022 | Blog, Writing Style
A few words can determine the success or failure of your email campaign. Are your headers making your email header fail? Email Headers That Lose You Subscribers “Do You Hate Me?” I got a message with this header in my inbox a few days ago. It didn’t come from anyone I...
by Pat Iyer | Apr 14, 2022 | Blog, Book writing
“What will my reader get from my how to book?” Don’t begin writing your book without answering this question. If you’re writing a how-to nonfiction book, you’re not writing to entertain your readers. They’re looking for information. They want answers to...
by Pat Iyer | Apr 7, 2022 | Blog, Writing Style
Sprinkling quotations into your writing is a very effective way to improve it. Doing this serves a number of functions. Quotations summarize a point you’re making in your work. They also emphasize this point. A quotation by someone both famous and respected gives...
by Pat Iyer | Mar 31, 2022 | Blog, Writing process
If you want to have a successful business, you need to either get comfortable with writing practice or have deep pockets to hire a writer. Even if you do have a large surplus to invest in your business, you could probably think of a dozen better uses for it. You’ve...
by Pat Iyer | Mar 24, 2022 | Blog, Book writing, Ghostwriting
Many beginning writers make one mistake that dooms their books to failure. The don’t write with their own voice. They avoid putting themselves into their writing, thinking that an objective, personality-free tone will make them sound more professional. Instead,...
