Pat Iyer’s Blog
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Self-Publishing Your Book
How long does it take to self-publish a book? You can put one on Amazon in less than an hour, because the formatting takes a few minutes and the upload system walks you through each step. That’s the easy part. But a quickly formatted book may look amateurish and not...
Book Carousel Posts: PowerPoint, Canva, or Gamma: Which Should You Use?
You’ve labored over writing your book. You’ve breathed a sigh of relief that it is done. “Wow, that was a lot of work.” One of my clients said to me, “I’m done with the book. Now, can I start the next one?” Not so fast. Now the work begins. You’ve got to promote your...
The Virtual Book Launch Party Checklist
The room is teeming with people, who are milling around, meeting authors, and getting free copies of books. Yes, that was the scene when I served as ghostwriter for Greg Williams and we launched Body Language Secrets to Win More Negotiations in Manhattan at a C Suite...
The Class Paper that Started Everything
She sat slumped in a wheelchair, staring back at the graduate students gathered around a table. Our psychology professor interviewed her about her injuries. Softly, she told a halting story of an abusive husband who habitually beat her. She never understood what would...
Should You Write a Chapter in a Compilation Book?
You see an opportunity to contribute a chapter to a compilation book. It sounds exciting. Before you say yes, here’s what to consider. Yes, a chapter in a compilation book makes you a published author. And it can be a great way to lead you to the next step: a book of...
How to Write a Nonfiction Book Description That Works on KDP
Many authors treat the book description as the last chore of the upload. They finish the book, open their Amazon KDP account and type something into the box in ten minutes. I understand the impulse. After months of writing chapters, a 150 words book description feels...
What Makes a Good Topic for an Authority-Building Book
Most experts think the best book topic is the one that shows everything they know. If you are an experienced person, that book could be massive, right? Instead of writing a huge book, think more narrowly. The topic that becomes an authority-building book is the...
Book Coach, Editor, or Ghostwriter: Which One Do You Actually Need?
Do you know which one you need: a book coach, editor, or ghostwriter? Most authors don't. They pick a term because it sounds close enough, hire the wrong kind of help, and wonder six months later why their book isn't progressing. The three roles overlap, so they blur...
How to Organize the Chapters in Your Nonfiction Book
Most authors think the chapter order will show up once they start writing. But it often does not. Ideally, you organize the chapters before you start writing, not during it. If you wait for the draft to sort itself out, you'll rewrite the same three chapters five...
Your Book Has Too Many Ideas: How to Organize and Limit Them
A client of mine — a consultant with twenty years of experience — sent me an outline for her book. It had an outline of 47 chapters. Forty-seven. She was drowning in ideas and felt she had to include everything. Every framework she'd ever taught, every client story,...