Pat Iyer’s Blog
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Why Your Book Needs a Map Before You Write a Single Chapter
A few years ago, I sat down for what should have been a routine book coaching project with a client — a professional speaker with expertise worth sharing. She hired me as her ghostwriter. Initially, we talked about her vision for the book and the content she wanted to...
Why Dialogue Makes Your Writing Come Alive
One of my clients, who is an attorney, questioned me recently on the use of dialogue. Trained to be precise, she was uneasy when I transformed long passages of narrative into lively dialogue. Her memoir was about events that took place several years before, and she...
Momentum and Your Writing
I just finished a novel about momentum: John Grisham's The Confession. A young man in Texas is wrongly convicted of murder and sentenced to death. With days left before the execution, the real killer sets out to save him — and the entire book becomes a race to see...
Educational Writing and Promotional Writing: What is the Difference?
Denise had been sending a weekly email to her list for eleven months. Three thousand two hundred subscribers. While she had respectable open rates, she got almost no replies. And when she pulled her book sales report before a conference, she couldn't point to a single...
Why Professional Writing Matters More Than You Think
You may never meet many of your prospects in person before they decide whether to hire you. Instead, they meet you through your professional writing. And they judge you accordingly. I personally heard an internet marketer make the argument that typos make you human....
Writing Scripts for Video and Webinars
Karli had delivered the same talk to live audiences a dozen times. Her clients nodded along, asked good questions, and booked discovery calls afterward. So, when she recorded a webinar version of that talk, she did what seemed logical: she began writing scripts of her...
Content Creation Consistency: Why Waiting for Inspiration Hurts Your Visibility
Many business owners approach writing as something they do when they feel inspired. The problem with this approach is that the hungry blog needs to be fed regularly. Content creation consistency relies on systems, not serendipity. Has this happened to you? You get a...
How to Create a Year’s Worth of Blog Topics From Client Questions
One of the biggest challenges business owners face is deciding what to write about as blog topics. You sit down to create a blog post, stare at a blank screen, and wonder what topic would interest your audience. Meanwhile, the answer may already be sitting in your...
How to Write to Build Trust
Have you wondered, "How do I write so prospects think, 'This person understands my problem?'" How do I build trust? One of the fastest ways to lose a potential client is to sound generic. Prospects who are reading your blog posts, emails, LinkedIn articles, and...
The Best Business Stories You Can Share
Some business owners believe they have nothing interesting to write about. They assume great content comes from dramatic events, celebrity clients, or extraordinary accomplishments. As a result, they stare at a blank screen, wondering what to post next. The truth is...