by Pat Iyer | Aug 18, 2022 | Blog, Writing process
Know When To Stop No matter what you’re writing, if you get carried away by your own words, you’ll lose your audience. Mark Twain told a story about sitting in church one day. The preacher was giving an inspiring sermon on the subject of a worthy cause. He was asking...
by Pat Iyer | Jul 14, 2022 | Blog, Writing process
You’ve probably heard of the editing tool, Grammarly. If you go to its web site, grammarly.com, you will read claims that the app ensures that what you write is easy to read, effective, and mistake-free. It presumably detects grammar, spelling, punctuation, word...
by Pat Iyer | Jun 2, 2022 | Blog, Writing process
What is an irresistible hook? A hook is a compelling title or first sentence in an article or claim that pulls your ideal reader right in. Where are your irresistible hooks? Your hooks are in your stories. What is the story behind your business? What is the story...
by Pat Iyer | Mar 31, 2022 | Blog, Writing process
If you want to have a successful business, you need to either get comfortable with writing practice or have deep pockets to hire a writer. Even if you do have a large surplus to invest in your business, you could probably think of a dozen better uses for it. You’ve...
by Pat Iyer | Jan 13, 2022 | Blog, Writing process, Writing Skills
Looking for writing tips? Along with the quality of the information presented, you should also factor in readability. Focus on making your writing as easy to read as possible. Your goal is for readers to understand and absorb the information you present, so don’t make...
by Pat Iyer | Dec 24, 2021 | Blog, Book writing, Podcast, Writing process, Writing Style
Doug Lawrence, former member of the Royal Canadian Mounted Police, now works as a mentor. He describes the rewards of that work as “seeing somebody grow as a person, first and foremost, growing as a person having that belief in themselves and,...
