A few words can determine the success or failure of your email campaign. Are your headers making your email header fail? Email Headers That Lose You Subscribers “Do You Hate Me?” I got a message with this header in my inbox a few days ago. It didn’t come from anyone I...
“What will my reader get from my how to book?” Don’t begin writing your book without answering this question. If you’re writing a how-to nonfiction book, you’re not writing to entertain your readers. They’re looking for information. They want answers to...
If you want to have a successful business, you need to either get comfortable with writing practice or have deep pockets to hire a writer. Even if you do have a large surplus to invest in your business, you could probably think of a dozen better uses for it. You’ve...
This is an em dash: — It has the approximate width of a capital H. The poor em dash is perhaps the most misunderstood and misused of all punctuation marks. Used well, it adds emphasis and precision to your writing. This form of punctuation is a newcomer to the world...
At least 80% of people in the U.S. feel they have a virtual book in them, but for the majority of these would-be writers, the book stays inside. What makes the difference between those who and those who don’t complete and publish a book? Linley Baker’s story provides...
