Does Your Email Header Fail?

Does Your Email Header Fail?

A few words can determine the success or failure of your email campaign. Are your headers making your email header fail? Email Headers That Lose You Subscribers “Do You Hate Me?” I got a message with this header in my inbox a few days ago. It didn’t come from anyone I...
How to Define the Benefits of Your How To Book

How to Define the Benefits of Your How To Book

“What will my reader get from my how to book?” Don’t begin writing your book without answering this question. If you’re writing a how-to nonfiction book, you’re not writing to entertain your readers. They’re looking for information. They want answers to...
Writing Practice Makes Perfect

Writing Practice Makes Perfect

If you want to have a successful business, you need to either get comfortable with writing practice or have deep pockets to hire a writer. Even if you do have a large surplus to invest in your business, you could probably think of a dozen better uses for it. You’ve...
What Is the Em Dash, and Why Should You Care?

What Is the Em Dash, and Why Should You Care?

This is an em dash:  — It has the approximate width of a capital H. The poor em dash is  perhaps the most misunderstood and misused of all punctuation marks. Used well, it adds emphasis and precision to your writing. This form of punctuation is a newcomer to the world...