About The Author

People have always loved stories, but too many business leaders and entrepreneurs fail to take advantage of this guaranteed way to win clients’ and customers’ hearts and minds.

If you are a business leader or entrepreneur, you need to know that it takes more than facts to win the client or customer. You need an emotional connection, and nothing builds that better than a story.

Pat Iyer, editor, ghostwriter, coach, and author of more than 70 books, brings her experience and that of other experts to Powerful Storytelling in Business: How to Captivate Your Clients.