Using the Power of LinkedIn to Connect with Clients

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Program Description

LNCs usually have a limited marketing budget. Many are inexperienced in reaching out to potential clients and do not know how to showcase their special skills. Without effective networking, they risk being left behind as their competition moves forward. They may fail to establish a presence in the marketplace.

This session will teach you how to create a powerful professional profile on LinkedIn. You will learn how to best present yourself to the business community, identify worthwhile marketing leads, and reach individuals who would benefit from your skills. You will learn the dos and don’ts of joining in on discussions and posting news events, and how to establish yourself as a valuable resource.

In this session you will learn how to:

• Create a free account on Linked In and begin profile construction
• Search for affiliate groups that are relevant to your interests
• Reach out to individuals who would benefit your network
• Ask for introductions from shared connections
• Join in on discussions and post news events

Bonus: Participants will receive a tip sheet on using LinkedIn.

Presenter

Alice Adams BA, RN, is president of Medical Case Consultants, an independent legal nurse consulting firm. She is president of the Atlanta Chapter of the AALNC. She never heard of LinkedIn two years ago. Now, she is recognized by her peers as a LinkedIn expert user. She has many primary network connections and owns two groups. She has been selected for a beta LinkedIn project that is under development with the goal of increasing the reach of LinkedIn power users. Learn from Alice’s mistakes as she found out what worked and did not work in networking and using LinkedIn. Alice Adams is co-editor of The Path to Legal Nurse Consutlting, produced with Pat Iyer in 2012.

Related Reading

Reaching Out with LinkedIn
by Alice Adams

I have found consulting work and met new clients through LinkedIn. Have you? If you are like me, the prospect of cold call marketing leaves you a little…cold. How can you market yourself to potential clients in a professional manner without being intrusive? How can you find clients that need the particular service you have to offer? How can you find like-minded individuals who can introduce you to individual attorneys and law firms all around the globe?

The answer is LinkedIn, the world’s premier business marketing network.

Through my webinar you will learn how to create and maintain a profile that is essentially an online c.v., resume and marketing tool. Edit your profile as often as you like, at no charge. Join groups that are likely to have members who can utilize your services and add them to your personal connections. You can link to your personal website, blog or any Internet-based enterprise that you want to promote.

Alice’s profile on LinkedIn

Do you want to be seen as an authority in your area of expertise? Set up your profile so that new discussions and questions from your group come into your email as they arise. Too much email? Change your preferences to group this data on a daily or weekly basis.
Facebook and Twitter are wonderful social media tools, but too often the communication is of a personal nature that is not well suited to making serious business connections. However…LinkedIn is designed to work with all major social media markets. Tweet a news article and benefit from both markets.

With LinkedIn, you can update all your connections effortlessly about your professional achievements. If you have a blog elsewhere on the web, there’s an application for that – use BlogLink so that new entries automatically appear on your profile page. Are you teaching or attending a seminar? Post this as a discussion so that all will know instantly what you are up to. Do you have a networking event for your association that would interest your contacts? Announce that event and your contact information under Discussions. Have you read an interesting article on a medical condition, a relevant jury decision or a change in the law? Post it.

Use LinkedIn to find expert witnesses in any area – medical, dental, nursing, environmental, engineering – there is one (and usually more) specialty group for any expertise.

Instead of emailing your resume and achievements to new prospects, send them a link to your profile.

Have you done exceptionally good work for an attorney or other referral source? Ask them for a recommendation that will be publicly posted on your profile. Accordingly, make a recommendation for that person – this benefits both of your practices.

Would you like to know when your contacts change jobs or move to a different firm? LinkedIn will tell you automatically. Have they announced a favorable decision in court, written a compelling blog or article, voiced opinions on topics that you can relate to – think of the opportunities you are missing without even knowing it.

Marketing is so much more than telling people about you. Frankly, they would rather hear you talk about them. Instead of asking bland and blind questions, read someone’s profile and background. Communicate to them that you have invested time in them as individuals, and make the contact count by jumpstarting conversations with personal knowledge.

Joining LinkedIn, creating a profile, and growing your network is free. A nominal monthly fee will give you invaluable access to connections, groups, in-mail messages and introductions. As new nurses to the business world, we often ask ourselves, “How can I afford to (have business cards, get another phone line, buy copiers, printers, scanners, fax machines, send out brochures) start this new business of mine? With LinkedIn, the only question is, “How can you afford not to?”