Relationship Marketing: How to Build a Strong Business

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Digital Download**
Price: $20.00
   MP3
Price: $20.00
     Transcript
Price: $20.00
    CD*
Price: $20.00
 

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Program Description

Ineffective traditional marketing techniques will hinder your income and business development. Also, lack of experience and training in marketing holds nurse entrepreneurs back. This session will teach you quick, easy, and affordable ways to use relationship marketing to reach your audience. You will learn skills to build close and loyal client relationships and overcome beliefs that hold you back, such as “it is not about money”. You will learn how to turn prospects into clients. President of National Nurses in Business Association Pat Bemis RN will teach you small but powerful techniques to incrementally notch up your marketing efforts.

In this one-hour webinar you will learn how to:

  • Improve your marketing efforts
  • Implement the 5 stages of relationship marketing
  • Build close and loyal relationship with existing clients
  • Easily and affordably turn prospects into loyal clients
  • Identify and use low cost and simple marketing techniques on the internet

Bonus: tip sheet

Presenter

Patricia Ann Bemis, RN CEN is the president of the National Nurses in Business Association. She has held the position since 1999. She received the Great 100 Nurses award presented by the Florida Nurses Association in 2009 in the entrepreneur category. She is the author of the following books and columns:

  • Self-Employed RN: Choices, Business Aspects, and Marketing Strategies
  • Nurse Entrepreneurs: Tales of Nurses in Business
  • Emergency Nursing Bible (a peer-reviewed textbook)
  • Syndicated column on nurse entrepreneurship

Bemis developed and presents the following courses:

  • RN Self-Employment 101
  • Emergency Nursing Review: ACE the CEN
  • Legal Nurse Consulting: the Business Side (University of Central Florida)
  • Forensic Science for Nurses (University of Florida)

During her 10-year affiliation with the National Nurses in Business Association, Small Business Development Center, and Disney Entrepreneur Network, she learned from the best and translated these concepts and strategies into effective marketing skills for self-employed nurses and nurse business owners. Thousands of nurses have used and proven these concepts.

Related program

Build Customer Relationships and Attract More Business
Do you wish you could attract more business with ease? Many small business owners would like to do a better job of staying “top-of-mind” with prospective clients. Successful business owners understand that building strong relationships impacts the bottom line, given that 66% of their business is found through their sphere of influence. How are you staying in touch with your sphere of influence?

Related Reading

Extracted from Robert Morrison, BSN RN, “Client Relationships”, in Patricia Iyer (Editor), Business Principles for Legal Nurse Consultants:

The successful LNC is one who is able to establish and maintain productive, on-going relationships with clients. The success of a consulting business depends on the regular, consistent flow of work over time. This work comes from new clients, particularly in the early stages of the business, as well as from existing clients. For any consultant, more effort and time is required to initiate a new relationship than to continue and maintain those already in place. While it is important to continue to seek new sources of revenue, the value of the LNCs current and prior clients becomes clear when looked at in this context. It is imperative that the LNC keep established clients in addition to making new contacts to achieve long-term success.

Maintaining and nurturing professional relationships requires regular contact and association over time. The idea is to develop the relationship into a true partnership. It is important to realize that everything that happens with clients affects their perception of the consultant and the relationship. This can either help the relationship grow, or cause either the client or the consultant to terminate it. Therefore, the idea of creating and maintaining a partnership is not one that can be disregarded after the client has signed the first contract.

While this requires patience and can be frustrating for the LNC, there are many advantages to creating a true partnership with clients. Established clients are familiar with what services the LNC has to offer, and have seen how those services add value to their own practice. A client who is satisfied with the work done by a LNC is more likely to return to that consultant with future projects. The satisfied client is also more likely to refer the LNC to other potential clients, either directly or by suggesting other clients that the LNC may wish to contact. The truly satisfied client is also more likely to allow his or her name to be used when the LNC is meeting with potential clients, or in marketing materials such as brochures or web sites.

This is not to say that the quality and appearance of the finished product are not important, but that this work product should be viewed by the LNC relative to the ongoing partnership. The work product consists not only of the final written report, but all of the personal contact with the client in the course of the project. Just as there is no ready-to-follow formula for establishing and nurturing personal friendships, there is no single source of information on how to maintain and grow business partnerships.

Read more about Business Principles of Legal Nurse Consulting.

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