Promote and Expand Your Business with Twitter

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Program Description

Do you know how to how to navigate through the Twitter website and enjoy the benefits of promoting yourself as an example of excellence as a medical or legal professional? Are you missing out on the professional benefits of Twitter exposure? Are you taking advantage of this media to expand your personal and career goals? Are you benefiting from this exciting, live and interactive form of social technology? Tweets are not about what you are eating for lunch anymore. Nurses and attorneys who have not actively participated on Twitter may enjoy finding out some of the ways they can succeed in promoting a positive professional image. Learn from Twitter-proficient legal nurse consultant Ellen Richter RN.

This webinar should interest those who need a better understanding of the basic concepts of Twitter as a prime social media window to enhance and empower the nursing and legal professions. You will learn simple facts, examples, and website suggestions for someone wishing to actively participate on Twitter and enjoy its many professional and personal benefits.

In this 1.75 hour class you will learn how:

• Create a successful tweet
• Create a following list of people who enjoy and appreciate your tweet content
• Follow valuable people you can learn from
• Tweet a link to a webpage you wish to share with others
• Use hashtags to filter tweets relevant to your area of interest

Presenter

Ellen Richter, RN, MA, CLNC, is a registered nurse with a background in critical care and nursing education. She currently works full-time in an ICU in South Florida. She is also a consultant to attorneys on legal matters relating to health care, nursing, and medicine. She is an active participant on Twitter, representing professional nurses by sharing interesting health care links to educational articles, blogs and websites. She participates in and is a guest moderator in a weekly Twitter chat for nurses called #RNchat. She has a large following of influential healthcare professionals and tweets interesting and diverse nursing and healthcare ideas, opinions, and links.

Follow me on Twitter!
http://Twitter.com/EllenRichter

Related Reading

What is the Value of Twitter to Me as a Health Care Professional?
by Ellen Richter RN, MA, CLNC

My name is Ellen Richter. I am a registered nurse working in an ICU in south Florida. I have been a nurse for over 35 years and have seen the health care industry go through many changes over the past three decades. An important need for all health care professionals is to keep up with the constantly changing climate of health care: treatment advances, standards of practice, patient needs and regulatory issues.

I find the social media site Twitter an essential tool for keeping up with current medical and health news, latest studies and research, changing laws, and latest information on cutting edge medical technology. By communicating through “tweets”, professionals are able to share real-time knowledge & information. Twitter provides us an opportunity to find and share links to articles, breaking news reports, blogs, studies, and research in a multitude of health-related areas.

Twitter is unique in its methodology. The service limits each of its posts (tweets) to 140 characters, creating an immediate challenge right from the start. In order to send a post of value, words must be carefully chosen, letters and spaces counted, and web links must be shortened to meet the restrictions of the tweet length. This ends up being a benefit for Twitter users because it allows for quick bullets of information to be sent while keeping the site streamlined and uniform.

A special feature of Twitter is the way information is passed from person to person. The “retweet” (RT) is a popular method of propagation of valuable content. With a RT, the original information is reposted back to Twitter by another account-holder, sending the tweet onward to be viewed by new people. In a RT, the Twitter account name of the original poster is maintained, allowing others to know where the information came from. As a medical professional, I enjoy sharing and re-tweeting information sent from credible health care sources. This type of sharing among health care professionals provides us with much of the information needed to keep current and knowledgeable in our specific fields. Twitter is a very effective search engine. By placing key words in the Twitter search box, I can always find the most current information on any topic I need. For example, when I needed to research the negative health effects of Chinese drywall gas for a project, I searched Twitter daily and found all the tweets containing the words drywall, Chinese, and health. I literally went through hundreds of tweets that had valuable links to government findings, articles and blogs on this issue. Nowhere else was I able to find the quantity and quality of information that I found via Twitter, and the information was fresh, new and current.

One of the most powerful features of Twitter is the use of hashtags. Hashtags are words preceded by #, used to help identify content on a specific topic or chat. Hashtags allow tweets to be filtered, collected, searched and monitored. There are many health care related hashtags, including #nurses, #EMR and #mhealth (mobile health). Twitter groups have also made use of the hashtag, scheduling weekly chats on various issues by using a hashtag to identify their group’s chat. Some healthcare chat groups include #RNchat, #MDchat, #hcsm (healthcare communication social media) and #hpm (hospice & palliative medicine). This allows real-time tweets to be gathered, connected and shared in a virtual “live chat room” format. These chats enhance the “social” nature of Twitter, as we share thoughts, concerns, ideas and solutions, not just references. As a nurse, I love attending the #RNchat group each week. Our nurses’ chats cover current hot topics like workplace abuse, end-of-life care, staffing problems, mental health issues, and advanced nursing degrees. New topics are picked each week and each chat results in some type of positive professional gain, whether it be sharing a link to a new article or discussing a topic that has much controversy.

To me, there is no professional social arena more important and more powerful than Twitter. It is an educational journey shared with colleagues, a living, pulsating venue that connects people who enjoy sharing information and knowledge. Twitter provides an endless ability to grow and learn from both professional and patient-driven healthcare communities. Social media is being woven into the fabric of health care and appears positioned to be the ultimate patient connection of the future. I recommend Twitter to anyone in the healthcare professions.