Online or Left Behind: Marketing Through Websites & Blogging

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Price: $20.00
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Price: $20.00
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Price: $20.00
 

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Program Description

This webinar will take marketing to another level. If there is no online presence, your business is likely missing out. It can be confusing and a bit overwhelming, but with a list of basic terminology, resources, and only a little cash, you could be online tonight. Learn how long you have to make an impression. Understand the importance of simple navigation. Punch it up to the next level with the addition of a blog. When the business grows you might want to bring in the professionals. No need to spend thousands. Find out how to do that without breaking the bank.

Are you throwing money down the drain with ineffective marketing? Do you lack an effective web presence? Do you know how to use a website and blogging to stand out from the rest? This session will teach you the dummy’s version of the basics of websites, without having to sit through the boring stuff. You will learn how to turn your expertise into a marketing tool and how to get help when you outgrow what you can do on your own.

In this 1-hour webinar you will learn how to:

  • Obtain a domain name.
  • Develop a web presence with very little cash.
  • Start a blog.
  • Create a one to five page website by yourself!
  • Understand basic terminology used in website development.

Bonus: Tip sheet on comparing smart phones including a list of favorite apps for the nurse entrepreneur

Presenter

Victoria Powell, RN, CCM, LNCC, CNLCP, MSCC, CEAS II is a successful legal nurse consultant and has been blogging for 3 years. She is a gadget guru. She sits on the editorial board for the American Association of Nurse Life Care Planners and has written several articles on amputation for the publication. She is the owner and current president of VP Medical Consulting, LLC, a professional nurse consulting firm in central Arkansas. Ms. Powell is the marketing chair for the AANLCP as well as a conference committee member. She is a current member of the American Association of Legal Nurse Consultants, American Association of Nurse Life Care Planners, National Association of Medicare Set-aside Professionals, National Nurses in Business, Case Management Society of America, Academy of Certified Case Managers, and the Amputee Coalition of America. Along with Patricia Iyer, Barbara Levin and Kathleen Ashton, Victoria was a an editor of Nursing Malpractice, Fourth Edition, 2011.

Related Articles

Top 10 Sources of Fresh Content for Your Blog Posts
by Victoria Powell

Bloggers, just like journalists, authors and news reporters can find themselves experiencing writers’ block. Maybe you have had a blog for years, but after writing hundreds of posts, you find you aren’t coming up with fresh topics to write about. What to do? So how do you keep up the pace after the initial excitement has worn off? Or, you’ve started a blog and wonder where to get material. It is easy to become overwhelmed with the need for new material especially in a time strapped business like that of the medicolegal entrepreneur. Here are some tips on locating sources for new material that will keep your blog’s content fresh and relevant.

1. Public Domain
Search for relevant content in Public Domain magazines and on government websites. There are tens of thousands of issues of magazines worth of content to use. The US government spends billions each year to produce current, up-to-date content, most of which is Public Domain. Search CreativeCommons.org or Freebase.com to get started. Look carefully when you use these sources to be sure they are government provided information sites. Respect copyright restrictions and do not copy material from other websites not in the public domain. Note you may use material on article ezine-type sites as long as you keep the original attribution and links to the author.

2. News stories
Something you saw on the news this morning while you were having your coffee likely had an impact on you. Perhaps you turned to your spouse and mentioned your thoughts on the topic. Now take that same premise and write a post about it. Publish it while it is fresh on your mind. As the story continues to grow and develop, you can come back to the blog post and write a fresh piece, linking back to the original post and perhaps your local news station where you first learned of the information.

Don’t get the newspaper? Then perhaps your home page is a news source such as Yahoo News, CNN, or the New York Times. These pages are also full of news articles and are usually grouped into topics such as world news, local news, entertainment, sports, weather, travel and so forth. Now suppose your blog is about medically related information. You could look in each category for something that sparks your interest in your area of expertise. For example, I have written posts about prosthetics for amputees that tied to articles I saw in the sports section.

Look at each article for evidence that the material is copyrighted. You may quote a short passage and direct the reader to the original source to read the rest of the article. Then provide your take on the material.

3. (read more)

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Excerpt from Get a Jump Start on Your Legal Nurse Consulting Business by Victoria Powell

I love Web sites. I absolutely think they’re necessary. I do not think that anyone in this current year should go without a Web site. Think about your own business. How long has it been since you’ve actually flipped through a phone book? It’s much easier to Google somebody’s information online than it is to actually go to physical yellow pages or white pages in the phone book. I do not necessarily think that you have to spend a lot of money on your Web site. There are two major companies that register domain names. But I think you should, when you’re starting your business, you should certainly go to either GoDaddy.com or 1and1.com. Go to one of these places, play around with their domain name creator and see if you can come up with a name that either matches your name, or your business name and save that domain. It costs you anywhere from $8 to $10 a year. (read more)

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