Cash Copy: How to Supercharge Your Marketing Materials

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Program Description

legal nurse consulting, marketing to attorneys, cash copy, legal nurse consultantDo you know how to use principles of powerful writing to reach your potential clients? Are you allowing your competitors to take away your business because they can communicate better? Do you know why facts tell, but emotions sell? Are you selling services when you should be selling benefits? Are you losing potential business by using fluff, guff or geek in your marketing materials? Learn how to write compelling marketing materials that will attract clients.

In this all new one hour webinar, you will learn how to

1. Use a proven formula to drive your potential client to action
2. Identify which powerful emotions your audience will respond to
3. Determine which headlines entice and which repel
4. Use social proof to persuade your client

Our Presenter

Patricia Iyer, Pat IyerPatricia Iyer MSN RN LNCC has 24 years of experience in writing compelling marketing materials. She is the president of Med League Support Services, Inc., an independent legal nurse consulting firm in Flemington, NJ. She has honed her writing skills as the editor or author of more than 128 books, chapters, articles, case studies or online courses. She is the editor of

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Writing Handbook for Legal Nurse Consultants

Immediately boost your ability as a legal nurse consultant to gain clients and earn big fees by polishing your legal nurse consulting writing skills.

  • Workbook that you will refer to over and over to improve your writing skills (about 300 pages)
  • 2 DVDs with over 2 hours of narrated Powerpoints designed to guide you step by step in refining your writing skills
  • About 300 pages of Powerpoint slides and scripts in a book
View more details

Price: $397.00

Great Legal Marketing, Ben Glass, Virginia personal injury attorney Great Legal Marketing
It is harder than ever to get new clients. While the TV advertisers race to outspend each other, Google seems to be changing its algorithms weekly, and the Pay-Per-Click thieves are ripping you off. Meanwhile, the “advertising ethics committees” are running seminars telling you all the things you can’t do to stand out with your law firm marketing and your accountant wants to know how anyone could possibly spend so much money on marketing and not know what is working and what isn’t.

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