Build Customer Relationships and Attract More Business

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Program Description

Do you wish you could attract more business with ease? Many small business owners would like to do a better job of staying “top-of-mind” with prospective clients, or doing a better job of expressing appreciation to the clients they currently have, but limited time and money become a barrier. Successful business owners understand that building strong relationships impacts the bottom line, given that 66% of their business is found through their sphere of influence. How are you staying in touch with your sphere of influence? Learn from Kathy Paauw, who is the owner and president of Paauwerfully Organized.

In this teleseminar you will learn:

  • How to effortlessly and affordably stand out from your competition.
  • A simple secret that will develop exceptional relationships, which translates into long-term clients and a steady stream of referrals.
  • Why so many companies fail at staying in touch, and what you can do to keep this from happening to you.
  • How to express appreciation in a way that is sincere and meaningful.
  • What kinds of messages work best, and what people crave.
  • An action step you can take this week to help you get reconnected with the lifeblood of your business.

Evaluation and Post-Test for CEUs (pdf)


Kathy Paauw is the owner and president of Paauwerfully Organized, a consulting firm founded in 1995 to serve professionals and entrepreneurs who seek to de-clutter their schedules, spaces, and minds so they can focus on what’s most important. She is a certified professional organizer as well as a certified professional coach. For more information about her company, visit her information-rich website: Kathy’s clients are business owners who have too much on their plates and want to learn how to better manage their time, clarify priorities, and practice better self-care and life balance. She also teaches her clients a simple and sustainable way to create powerful relationships with their prospects, clients and referral partners, which translates into a steady stream of business. Kathy’s home base is in Redmond, Washington, although her clients are all over North America.

Moderator: Patricia Iyer is President of The Pat Iyer Group Inc, established in 1987.

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Related Reading

Extracted from Robert Morrison, BSN RN, “Client Relationships”, in Patricia Iyer (Editor), Business Principles for Legal Nurse Consultants:

Keeping in touch with clients has never been easier. Modern electronic technology has created many different means of communicating with people in virtually every setting. With so many options at their disposal, LNCs should adapt their communication technique to the specific client. There are pros and cons to any single means of communication. The telephone is by far the easiest method of communication. However, it may be an interruption in a busy day, and the LNC may have a difficult time getting past the receptionist or legal assistant. The same is true for unannounced personal visits. This method is more effective if the LNC makes an appointment rather than showing up without one, but this may be difficult to arrange.

Correspondence includes both postal and electronic mail. Both have advantages over phone calls and visits. Since correspondence does not require the client’s immediate attention it is less intrusive. It also provides the LNC with a “hard copy” of the information for future reference. However, postal mail is slower than other means of communication and may be opened by the legal assistant or administrative assistant rather than the attorney. Since one of the assistant’s responsibilities is to help the attorney manage his or her time, the letter may or may not be forwarded directly to the client. Email and instant message systems are easy and time-saving, but only if the client is also comfortable using them.

The important thing is to develop skills in all methods of communication and networking. Any one method may be unavailable at a given time, and clients will vary in their personal preferences. The more methods the LNCs are versed in, the easier and more likely it is that they will be able to contact the client.

Read more about Business Principles of Legal Nurse Consulting.

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