Great Legal Marketing
2012 soft cover, Morgan James Publishing, 172 pages $17.95 Benjamin Glass III, Esq.
Attention
Solo and Small Firm Attorneys Who Still Think That “Free Consultation” and “No Fee if No Recovery” or “We Do [Divorces/Bankruptcy/DUI Defense] at the Lowest Price” Are Good Enough To Get New Clients in an Increasingly Distrustful Marketplace
Finally…a Marketing Book for the Rest of Us.
Get details here.
This book contains practical advice for battling the 800 pound gorilla spending millions on TV, fending off the Internet vultures who will gladly steal your money, and surviving the legal ethics theorists who hate lawyer advertising.
It is harder than ever to get new clients. While the TV advertisers race to outspend each other, Google seems to be changing its algorithms weekly, and the Pay-Per-Click thieves are ripping you off. Meanwhile, the “advertising ethics committees” are running seminars telling you all the things you can’t do to stand out with your law firm marketing and your accountant wants to know how anyone could possibly spend so much money on marketing and not know what is working and what isn’t.
This handy book gives you a great overview and also drills down to what you need to do in your legal practice to get more clients. It applies to marketing a legal nurse consulting practice also.
Great Legal Marketing is written by Benjamin Glass III, a Virginia personal injury attorney who has evolved into a marketing genius. He will show you how you can implement proven strategies into your marketing campaign that will make your ideal clients come knocking at your door.
• Improve your mindset about marketing and its purpose
• Build a valuable database of past, current and future clients
• Cultivate a group of followers who will send business your way
• Create a system that puts your marketing on autopilot
• Avoid the common pitfalls of lawyer marketing
“Implementing just a few of the ideas in this book will add a significant boost to your marketing program. Ben has assembled a book that is chock full of advice about what works and does not work to market a legal practice.” Pat Iyer
Bonus
You will receive a bonus of a 2 DVD set of “Highlights from the Great Legal Marketing Super Conference” that includes:
• Ben Glass taking live Q&A from the floor during one of his recent conferences
• Lawyers from across the United States competing in our marketer of the year contest
• Ben laying out the essential building blocks of a system for marketing your practice
