How to Drop Your Low Profit Attorney Clients

by July 23, 2015 » Add the first comment.
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You’ve worked hard on your marketing to attract clients. You may be wondering, “Why should I drop a client I have worked hard to obtain?” Some clients are not worth the effort it takes to work with them. Business owner Cheryl Schoen RN recently referred to these as the “black hole clients”. You give and […]

Should You Discount Your Legal Nurse Consulting Fees?

by July 20, 2015 » Add the first comment.
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An attorney approaches you to review a case as a legal nurse consultant. When he hears your fees, he says, “I’m a nice guy. You shouldn’t charge me that rate.” “Your competition is charging less than that.” “If you lower your fees, I will give you a volume of cases.” “If you lower your fees, […]

Branding: Do You Have One?

by July 15, 2015 » Add the first comment.

Watch this 3 minute video about branding and then ask, “Can I explain my brand?” Join us for a webinar on branding. Get the details here.

Is Your Branding Building Trust?

by July 13, 2015 » Add the first comment.
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Especially in the legal nurse consulting industry you need to build immediate trust, immediate credibility, immediate knowledge and experience. One of the questions to ask yourself, “Do you really feel connected to not only your name, which is a big part of branding, but also the look and feel? Does your brand make you proud […]

Professional Photographs of Legal Nurse Consultants

by July 9, 2015 » Add the first comment.

Head Shots: What are they and why do I need them? Why do they cost so much? These are the typical questions I receive and the commentary in conversations I overhear. Seems everyone either needs, wants (or doesn’t want) a head shot. Perhaps they are being mandated by their business development goals to acquire one. […]

Is Your Legal Nurse Consulting Brand Consistent?

by July 6, 2015 » Add the first comment.
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Is your legal nurse consulting brand as consistent as Apple’s? Have you ever bought an Apple product? From the white drawstring bag with the Apple logo to the exquisite packaging, Apple is consistent in its branding. Is your branding as consistent throughout every touch point? Brand experience is the sum of all points of contact […]

What Does Your LNC Brand Say About You?

by July 2, 2015 » Add the first comment.
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A short time ago I did a shoot for a client (who is now a friend) for her new business. Prior to the shoot I wanted to do a consultation to ascertain what exactly she was looking for her portraits to convey to her future clients. What type of work does was she to do? […]

Are You Paying Attention to Your Business Intuition?

by June 29, 2015 » Add the first comment.
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You learned as a clinical nurse that some nurses have intuition about a patient. “Something is not right with this person. I need to get help.” There may be subtle signs of a change. Something is off. The concerned nurse mobilizes the healthcare team to get the patient the attention he needs. We call it […]

Saying “I can save you money” is Meaningless

by June 25, 2015 » Add more comments.
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Saying “I can save you money” is a phrase that has become white noise to many attorneys. Most LNCs say, “I can save you time and money.” That’s boring and so overused. It is a phrase used so often in ads and by salespeople that when we hear it, it’s like hearing “Blah, blah, blah.” […]

7 Tips for Work At Home Legal Nurse Consultants

by June 22, 2015 » Add the first comment.
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Working at home as a legal nurse may sound like an ideal arrangement. You don’t have the expense of maintaining an office, and you can produce income while still being a work at home parent. It is often the only way legal nurse consultants can start a business. My first desk was a board placed […]

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