Displaying all posts for ‘pat’

A Model for a Successful Sales Presentation to an Attorney

by July 30, 2015 » Add the first comment.
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You come home from work to a message on your answering machine. Attorney Gillis says he received your name from a colleague and would like you to set up a time to meet with him in his law office. What can you do to assure a successful outcome of this sales opportunity? Follow my PAS […]

How to Write an Amazon Book Review

by July 27, 2015 » Add the first comment.
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When you enjoy a book, it is a natural desire to tell others about the book. Amazon.com provides a way to share your thoughts about this book you just finished reading. I invite you to write a book review. It is easy. Here are tips: 1. After going to the link for the book on […]

How to Drop Your Low Profit Attorney Clients

by July 23, 2015 » Add the first comment.
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You’ve worked hard on your marketing to attract clients. You may be wondering, “Why should I drop a client I have worked hard to obtain?” Some clients are not worth the effort it takes to work with them. Business owner Cheryl Schoen RN recently referred to these as the “black hole clients”. You give and […]

Should You Discount Your Legal Nurse Consulting Fees?

by July 20, 2015 » Add the first comment.
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An attorney approaches you to review a case as a legal nurse consultant. When he hears your fees, he says, “I’m a nice guy. You shouldn’t charge me that rate.” “Your competition is charging less than that.” “If you lower your fees, I will give you a volume of cases.” “If you lower your fees, […]

Branding: Do You Have One?

by July 15, 2015 » Add the first comment.

Watch this 3 minute video about branding and then ask, “Can I explain my brand?” Join us for a webinar on branding. Get the details here.

Is Your Branding Building Trust?

by July 13, 2015 » Add the first comment.
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Especially in the legal nurse consulting industry you need to build immediate trust, immediate credibility, immediate knowledge and experience. One of the questions to ask yourself, “Do you really feel connected to not only your name, which is a big part of branding, but also the look and feel? Does your brand make you proud […]

Professional Photographs of Legal Nurse Consultants

by July 9, 2015 » Add the first comment.

Head Shots: What are they and why do I need them? Why do they cost so much? These are the typical questions I receive and the commentary in conversations I overhear. Seems everyone either needs, wants (or doesn’t want) a head shot. Perhaps they are being mandated by their business development goals to acquire one. […]

Is Your Legal Nurse Consulting Brand Consistent?

by July 6, 2015 » Add the first comment.
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Is your legal nurse consulting brand as consistent as Apple’s? Have you ever bought an Apple product? From the white drawstring bag with the Apple logo to the exquisite packaging, Apple is consistent in its branding. Is your branding as consistent throughout every touch point? Brand experience is the sum of all points of contact […]

What Does Your LNC Brand Say About You?

by July 2, 2015 » Add the first comment.
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A short time ago I did a shoot for a client (who is now a friend) for her new business. Prior to the shoot I wanted to do a consultation to ascertain what exactly she was looking for her portraits to convey to her future clients. What type of work does was she to do? […]

Are You Paying Attention to Your Business Intuition?

by June 29, 2015 » Add the first comment.
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You learned as a clinical nurse that some nurses have intuition about a patient. “Something is not right with this person. I need to get help.” There may be subtle signs of a change. Something is off. The concerned nurse mobilizes the healthcare team to get the patient the attention he needs. We call it […]

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