Displaying all posts for ‘pat’

Screening a Medical Malpractice Case for Merit

by April 18, 2014 » Add the first comment.
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You are a legal nurse consultant who is asked to screen a medical malpractice case for merit. The medical records are in hand; someone has to review them. Who should review them, and in what sequence, depends on numerous factors. When should the attorney screen the case and when should an LNC? Attorney Screening of [...]

LNCs: New Business Marketing

by April 15, 2014 » Add the first comment.
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In my first post, I discussed database marketing. In my second post, I described referral source marketing. In this post, the last one, I share ideas for new business marketing. Your New Business Marketing will consist more of direct marketing to a targeted list of prospects. You can buy a list if you want so [...]

Referral Source Marketing

by April 11, 2014 » Add the first comment.
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In the last blog post I talked about database marketing. The second kind of marketing is Referral Source Marketing. Your Referral Source Marketing is marketing to all those individuals, companies or groups that directly market to your target market. They are complementary businesses to yours or big fans of yours that will be most likely [...]

Database Marketing

by April 8, 2014 » Add the first comment.
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So where do you start? What do you do to market and grow your business? There are so many options right? It’s possible even, that you’re somewhat overwhelmed right now just thinking about it. I like to start with ‘free first, then pay’ options…how does that sound to you? The reason being is that typically [...]

Legal Nurse Consultants and Paralegals

by April 4, 2014 » Add the first comment.
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When I am marketing at an attorney conference, attorneys often say to me, “I have a paralegal. She handles my records. Why do I need a legal nurse consultant?” Your ability to market your services is dependent on a skillfully phrased answer to this question. You don’t want to denigrate the paralegal yet you want [...]

Linkedin for Legal Nurse Consultants

by April 1, 2014 » Add the first comment.
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Are you LinkedIn? Why not? I have found consulting work and met new clients through LinkedIn. Have you? If you are like me, the prospect of cold call marketing leaves you a little…cold. How can you market yourself to potential clients in a professional manner without being intrusive? How can you find clients that need [...]

LNCs: How to Collect Your Cash

by March 28, 2014 » Add the first comment.
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If you’re in business as a legal nurse consultant, this could happen to you. • Clients request services for which they cannot pay. • You provide services, and then struggle to obtain payment. • Slow payers strangle your cash flow. • Payment issues poison your relationships with clients. It doesn’t have to be that way! [...]

5 Traits of Successful Legal Nurse Consultants

by March 25, 2014 » Add the first comment.
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Every independent LNC has to have some sales skills. You are selling your capabilities to assist attorneys, the value of your services, and the outcomes the attorney will achieve by using your help. Your business will flounder without sales skills. See this video on how to create a successful LNC practice. All business people need [...]

Why Legal Nurse Consultants Need Websites

by March 21, 2014 » Add the first comment.

Every legal nurse consultant needs a website. I love Web sites. I absolutely think they’re necessary. I do not think that anyone should go without a Web site. Think about your own business. How long has it been since you’ve actually flipped through a phone book? It’s much easier to Google somebody’s information online than [...]

Making the Most of Exhibiting at Attorney Conferences

by March 18, 2014 » Add the first comment.

You’ve decided to exhibit at an attorney conference. You purchased your booth, set everything up onsite, collected business cards, took notes about likely cases, and carried everything back to your home or office. Schedule Post-Trade Show Follow Up On Your Calendar. Don’t blow it now. Make immediate contact your HIGHEST priority when you return to [...]

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